CHICAGO (CBS) — A curious thing happened Tuesday – the city of Chicago came out with an offer of city tap water in a can called “Chicagwa.”
Mayor Lori Lightfoot announced plans on Tuesday for the new brand campaign to promote the city’s water quality. It is a limited edition of cans with various designs by local artists.
“What we’ve done in investments that we’ve made is really increasing our ability to provide the residents of Chicago and our regional partners with clean and safe drinking water for decades to come,” said Mayor Lori Lightfoot.
The Chicago Can Run has six different designs. The city also accomplished a humorous short film announcing Chicwa, narrated by Chicago TikTok historian Shermann “Dilla” Thjomas.
The Chicagwa brand was founded by the Chicago creative agency Quality Meats. It also features a series of digital billboards that line the city.
Chicagwa water will be distributed for free at events across the city this summer, and will also be distributed at places like RealGood Stuff Co., which has multiple locations in Chicago; The Wieners Circle at 2622 N. Clark St.; and Manny’s Cafeteria & Delicatessen at 1141 S. Jefferson St.
CBS 2 researcher Brad Edwards noted that this campaign piqued our interest for a number of reasons.
We’ve been describing the city of Chicago and its waters in a series called “Getting Hosed” for four years now. The main focus of the series is on big, bad and wrong water bills. But another point of interest in the series is dangerous water – lead in the water.
With nearly 400,000 homes in Chicago with lead water pipes, we wanted to know if this was worth the money and time spent.
Late Wednesday, the mayor’s office told us that Chicagwa is a partnership and costs $125,000.
But they wouldn’t give us an exact breakdown for taxpayers.