Dentsu is moving from South Melbourne headquarters on York St to a new base in Cremorne, Mumbrella can reveal.
The holding group plans to relocate its 430 employees in Melbourne by the middle of this year as a “key step in the evolution of Dentsu ANZ,” CEO Angela Tangas told Mumbrella as it looks to improve collaboration within the group.
“The new office location will never before enable radical collaboration with a custom layout that encourages integrated teaming, inspires creativity everywhere and most importantly is a place where our people want to be.”
Obviously the new space will be a converted warehouse in Cremorne, the inner-city suburb that is home to many of Melbourne’s marketing and advertising lineups, including Akcelo, Shadowboxer, The Royals, Bastion and Wunderman Thompson, as well as MYOB, CarSales and more.
The group has a storied history in South Melbourne, with Mitchell & Partners being founded in 1976 in the Bayside suburb before becoming the country’s largest independent media agency led by Harold Mitchell. The current building, Emerald House, was built in 2010 for Mitchell Communications Group.
Mitchell’s was subsequently acquired by Aegis Network and then bought by the Japanese group in 2013 before Mitchell retired. The group has been based there ever since.
Tangas, Dentsu’s national boss, will remain based in Melbourne, one of the group’s few CEOs outside of Sydney. Both Sue Squillace and Kirsty Muddle, media and creative CEOs, are based in Sydney.
Dentsu is the second ad group to move in recent weeks with Omnicom subsidiaries Clemenger Group and Omnicom Media Group set to move to a new CBD base in 2023/2024.