While there are some big names this week, a few big names are missing. One of these is E3, for a long time the most important gaming fair on the calendar. Between the COVID-19 pandemic and some other factors, it’s had a few rough years and it’s not going through 2022. However, the group behind the expo, the Entertainment Software Association, plans to bring E3 back in 2023. with both in-person and digital components.
“As much as we love these digital events, and as much as they reach people and we want that global reach, we also know that there’s a very strong desire for people to come together — to be able to connect personally and to interact with each other. see and talk about what makes games so great,” said Stan Pierre-Louis, CEO and President of the ESA †
The ESA has not yet announced dates for next year’s scheduled show. However, the event usually takes place in early June. The 2020 edition was scheduled to be released just a few months after the start of the pandemic, but it and this year’s show were cancelled. (E3 met in 2021, albeit as an online event.)
Even before all that, there were signs that E3 might be on the line. Sony, for example, has decided not to. The company instead adopted Nintendo’s approach to holding digital showcases under its State of Play banner. Other publishers also have from E3. That gives them a chance to take on a bigger chunk of the gaming news cycle when they host their own events.
Microsoft, on the other hand, seems to still be on board the E3 hype train. It was part of last year’s virtual E3 and hosts a showcase around the time this year’s edition is said to have taken place.
Other issues have impacted E3 in recent years. In 2019, personal data of thousands of journalists, analysts and content creators ended up in a data breach. A media portal used for last year’s all-digital affair made some people’s personal details visible to anyone who registered.
There may still be a spot for E3, if it can bring together enough of the gaming industry in 2023. It still holds value as a destination for studios, publishers, press and fans to get together, show off or play brand new games and participate in conferences. For indie developers, trade shows are a great opportunity for them to land publishing deals that might just make their promising game a success at the level of Stardew Valley or undertale†
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