Emirates today announced the extension of its partnership with tech giant Huawei by signing a Memorandum of Understanding (MoU) at the Arabian Travel Market 2022, to provide further exposure to both brands in the Middle East, China and African markets, by through joint activities and collaborations that increase public engagement.
The MoU was signed by Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates and Pablo Ning, President, Huawei Consumer Business Group – Middle East & Africa, in the presence of Adnan Kazim, Emirates Chief Commercial Officer.
The agreement includes marketing partnerships between Emirates and Huawei for joint projects and promotional activities aimed at increasing their reach in the other’s home market. In addition, both brands will remain committed to achieving mutual benefits, including the continued development of the Emirates Mobile App in the Huawei AppGallery.
Emirates and Huawei established a strategic partnership for the first time in early 2020, a move that expanded the Emirates App user base by making it available on the AppGallery of Huawei’s smart devices. The successful partnership was further expanded with a new agreement in 2021 allowing the Emirates App to be installed on their smart watches.
Emirates continues to improve its digital customer experience by continuing to invest in and introduce advanced technologies to its consumers. Reflecting its goal to reach and serve its global customer base, the Emirates app is available on the Apple Store, Google Play and AppGallery thanks to the airline’s ongoing partnership with Huawei. The Emirates app offers customers a variety of useful features including flight search, mobile check-in, Skywards account information and more, all designed with the intention of making the customer’s digital experience easier and hassle-free.