Ford slows deliveries amid parts shortages and supply chain problems

Ford Motor Co. is delaying delivery of its popular F-series pickup truck and other models because it doesn’t have enough oval nameplates to put on the vehicles, the Wall Street Journal reported Friday.

The badge shortage underscored the post-pandemic supply chain challenges facing Ford and its competitors. In particular, a shortage of computer chips has slowed deliveries across the industry. The chips are necessary for safety features to function, including automatic braking systems, reversing cameras and airbags.

Ford previously said it didn’t have enough parts to make 45,000 pickups and SUVs. General Motors, Daimler Chrysler and almost every other major automaker have made similar announcements this year.

On Monday, Ford said the supplier shortage would cost it $1 billion more than expected. The supply shortage has led Ford and other automakers to cut operations and temporarily close factories.

Automotive industry analysts at AlixPartners predict the shortage will persist through 2024.

Shares of Ford (F) fell $0.61, or 4.74%, to $12.16 in late trading on Friday.

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