Hong Kong Land HOME FUND Announces New Strategic Partnerships and Initiatives for 2023 to Mark Second Anniversary of Supporting Communities

HONG KONG SAR – Media OutReach – November 25, 2022 – Hongkong Land HOME FUND (“HOUSE FUND“) yesterday completed two momentous years of empowering younger generations, promoting social inclusion and helping underprivileged families facing housing-related social issues. On the occasion of the second anniversary of HOUSE FUND, Hong Kong Land announced new partnerships for 2023 and shared several achievements from the past two years.

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(from left to right) Ms. Cressida Leung, Deputy Chief Executive, The Society of Rehabilitation and Crime Prevention, Hong Kong, Ms. Anita Lai, Chairman, Make-A-Wish Hong Kong, Mr. John Simpkins, Executive Director & General Counsel of Hongkong Land, Ms. Sian Taylor, CEO, Box of HOPE, and Ms. Winnie Ngan, Director, Institutional Advancement Office, Vocational Training Council, mark the second anniversary of Hongkong Land HOME FUND.

Launched in November 2020, with an initial investment of HK$100 million, HOUSE FUND has actively partnered with various non-governmental organizations (“NGOs”) on a range of community programs aimed at helping local communities strive for a better future. Since its establishment, HOUSE FUND has already pledged more than HK$80 million, touching the lives of more than 150,000 people and expanding its partnerships with NGOs from an initial three to more than 80.

To provide support during the fifth wave of COVID-19 in Hong Kong earlier this year, an additional HK$15 million was injected into HOUSE FUND, to provide emergency aid to 116,000 people in Hong Kong. Some of HOUSE FUND‘s main projects in 2022 are:

Youth empowerment through life and career coaching initiatives:

  • In partnership with The Society of Rehabilitation and Crime Prevention, Hong Kong, HOUSE FUND sponsored a career and life planning project for nearly 300 young people from ethnic minorities between the ages of 15 and 29, to teach them Chinese language skills, expand their career opportunities and pursue a promising future.
  • HOUSE FUND worked with the Hong Kong Christian Service to establish a dedicated team as part of the early intervention effort identify the hidden underprivileged youth in society and design social, family, and career programs to help them become productive members of society and face life with renewed confidence.
  • In line with HOUSE FUND‘s community investment strategy, the Hong Kong Land HERE2HELP volunteer team has definitely contributed 1,900 volunteer hours through well-structured programs such as career coaching, homework help and thematic educational workshops. With a 20% participation rate of Hong Kong-based workers, their efforts have paid off more than 15,000 people in need.
  • Sponsored by HOUSE FUND and curated by The Hong Kong Council of Social Service, ‘Project Futuremark’ is a two-year program for help with the upward mobility of 1,000 young people living in subdivision flats through creative learning workshops related to education, social connections, family relationships, health and hygiene, and work experience. More than 30 workshops have been completed and the program is currently recruiting more partners. With the start of the second cohort in November, more than 30 NGO partners are involved.


Ensuring a better living and learning environment for the community:

  • HOUSE FUND teamed up with twelve business partners from Hong Kong Land to work on an improvement project for the Christian Zheng Sheng Association. Recognized as the ‘Corporate Social Responsibility Project of the Year’ at the 2022 RICS Awards, the project has improved the living conditions of students by redecorating their dorm room and equipping the kitchen with essential items for cooking and training purposes.
  • Supported by HOME FUND, the Jockey Club Design Institute of Social Innovation at Hong Kong Polytechnic University (PolyU) produced ergonomically designed furniture to enabling a conducive learning environment for nearly 2,000 children living in subdivided units. At the end of this year, the furniture will be distributed and volunteers will be deployed by PolyU to teach the children how to handle the furniture safely.

“Two years ago, HOUSE FUND founded with a vision to empower the local community in Hong Kong and inspire our next generation with better opportunities for the future. Looking back on our journey, we are proud of how far we’ve come and all the lives impacted along the way,” said Mr. John Simpkins, Executive Director & General Counsel of Hongkong Land. “We hope our projects will serve as a leading model for social impact collaboration in the years to come and encourage more organizations to partner with us as we continue to serve the needs of the community.”

2023, HOUSE FUND will continue to renew its investments in all its major projects while expanding its network of NGO partners:

  • As part of a multi-year commitment, HOUSE FUND will be working with Light Be for the next three years on ‘Youth Light Home’, which it is focused on to improve the upward mobility of disadvantaged young people making the transition from school to work. This initiative will provide young adults temporary housing and help them develop their career and financial resilience.
  • In addition to supporting young adults, HOUSE FUND will also provide assistance to primary and secondary school students with various special needs. The collaboration with RMHC Hong Kong shall promote the academic development of nearly 200 underprivileged children suffering from a chronic illnessby providing them with timely guidance from qualified part-time teachers, to enhance their opportunities and learning skills.


This festive season, Hongkong Land is realigned HOUSE FUND to support young people in need and promote social inclusion. Built around a special theme that honors the idea of ​​’Love is in the Giving’, Christmas at LANDMARK this year reflects HOUSE FUND‘s spirit of giving back to the community. Proceeds from LANDMARK’s ticket sales, merchandising and Christmas Charity Booths for Christmas installations will be shared among four designated charity partners, all of whom are authorized by Hongkong Land HOME FUND, including Box of Hope; Make-a-Wish Hong Kong; The Society of Rehabilitation & Crime Prevention, Hong Kong (SRACP); and the Vocational Training Council’s Shine Skills Center.

Notes to the editor

The Hongkong Land HOME FUND was launched in November 2020 and has been injected in the past two years with a total investment of HK$115 million. It demonstrates Hong Kong Land’s long-standing commitment to the development of future generations and its commitment to contributing to fostering an inclusive society. Hong Kong country HOUSE FUND‘s initiatives aim to address underlying long-term socio-economic problems by supporting young people to unleash their potential and improve living standards and upward social mobility of low-income households.

To date, Hongkong Land HOME FUND has provided support to more than 80 NGO partners and touched the lives of more than 150,000 people in need, with an impact that has stretched beyond Hong Kong, into mainland China and Singapore.

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Hong Kong country

Hongkong Land is a large listed real estate investment, management and development group. Established in 1889, Hongkong Land company is based on excellence, integrity and partnership.

The Group owns and manages more than 850,000 m². of prime office and luxury retail properties in key Asian cities, primarily in Hong Kong, Singapore, Beijing and Jakarta. The properties attract the world’s leading companies and luxury brands.

The group’s portfolio in Central Hong Kong represents approximately 450,000 square metres. of prime real estate. It has another 165,000 square feet. of prestigious office space in Singapore held primarily through joint ventures, a luxury shopping mall in Beijing’s Wangfujing, and a 50% stake in a leading office complex in Central Jakarta. The Group also has a number of high-end residential, commercial and mixed-use projects under development in cities across China and Southeast Asia. In Singapore, its subsidiary, MCL Land, is an established residential developer.

Hong Kong Land Holdings Limited is incorporated in Bermuda and has a primary listing on the standard segment of the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s assets and investments are managed from Hong Kong by Hongkong Land Limited. Hongkong Land is a member of the Jardine Matheson Group.

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