New partnerships with Oracle, Microsoft Azure and Google Cloud highlight Informatica’s strategy to dominate the data management products market by offering integrations that reduce the time and complexity of data migration, management and engineering tasks.
The partnerships, announced this week at Informatica World’s annual conference, bolster the capabilities of the company’s Intelligent Data Management Cloud (IDMC) and align with the company’s recent data management product releases and previous partnerships with cloud software and service providers, including AWS, Databricks, and snowflake.
During the conference, Informatica launched two new industry-focused IDMCs for financial services and healthcare companies, as well as new data engineering and MLOps tools.
Informatics sees dominance in data management
Informatica is slowly executing its plan to move beyond the extract, transform and load (ETL) tools it is known for. Critical to this strategy are steps to deepen partnerships with major cloud service providers so that all Informatica customers, regardless of their cloud vendor, can take advantage of its broad offering of data to migrate, plan, analyze, engineer, and manage data.
The main focus seems to be on eliminating the need for multiple vendors or platforms for data management and analytics, at a time when siled data and the complexity of managing modern applications plague enterprises.
Among this week’s announcements, the company said it was expanding its relationship with Microsoft with a private preview of a software as a service (SaaS) version of Informatica’s Master Data Management (MDM) product on Azure, which will be available through the Azure Marketplace.
The SaaS service is part of Informatica’s data management cloud and the partnership aims to enable joint customers to quickly combine and rationalize hundreds of data sources for all their critical business operations, resulting in a repository of trusted data that can be used to generate business insights, the company said.
In addition, the company has added new management capabilities to IDMC on Azure, allowing users to apply governance and security rules to the flow of data from various sources to Microsoft’s Power BI analytics software.
This enables Informatica to provide a complete picture of data governance, from data source to data consumption, the company said.
The new capabilities follow a partnership with Microsoft for a cloud analytics program launched in November 2021 that the companies say will enable nearly 90% automated data migration to Azure.
Faster insights on Google Cloud
Expanding its partnership with Google Cloud, Informatica said this week it was launching a new free cloud service called Informatica Data Loader for Google BigQuery, in the form of a SaaS offering.
The SaaS service, which the company claims is a “zero-code, zero-devops, and zero infrastructure” offering, is designed to empower business users to generate insights faster due to the ability to extract data from multiple source connections. to be included in the Google data warehouse.
Accessible directly from the Google BigQuery console, the Data Loader provides access to all Google Cloud customers, Informatica and Google said in a joint statement.
In October 2021, Informatica partnered with Google to offer a joint data migration program.
Oracle Joins Informatica Partner List
Informatica has also added Oracle to its list of partners. The partnership between the two companies includes support for Informatica’s IDMC platform on Oracle Cloud Infrastructure (OCI), Oracle Autonomous Database, Oracle Exadata Database Service, Oracle Exadata Cloud@Customer, and Oracle Object Storage.
IDMC, which will be made available in the Oracle Cloud Marketplace, is expected to help facilitate data platform modernization by facilitating the movement of on-premises workloads to OCI, Informatica said, adding that the partnership will enable enterprises to gain insights at scale while leveraging their existing investments.
This week’s announcements follow similar moves from last year. Last September, Informatica announced an on-prem to cloud migration program with Snowflake, followed by a similar partnership with AWS in December. It also has a partnership with Databricks.
In addition to data migration programs, features that allow different teams and departments within companies to share data sets are an important part of Informatica’s enterprise data management strategy. Last November, it released Cloud Data Marketplace, designed to enable employees within an organization to share ready-made data sets for use with AI and analytics models.
At its conference this week, Informatica said annual recurring revenues for cloud offerings were up 43% on March 31 from last year, with IDMC’s artificial intelligence engine, called CLAIRE, processing more than 32 trillion transactions in the cloud each month. for the same period.
The company, which counts Pepsi, Volvo, ADT, Telus, FreddieMac, Kansas City Blue Cross Blue Shield and Hershey as customers, expects CLAIRE to double the number of transactions it processes over the next year.