McDonald’s is a brand name known all over the world.
However, since the Russian invasion of Ukraine, many companies have withdrawn from the country in protest at the war, including the Golden Arches.
The fast food chain announced on May 20 that it had sold nearly 850 restaurants to Russian billionaire Alexander Govor.
Govor had reportedly agreed to continue to pay all 62,000 employees as part of the sale of the company’s 32-year operation in Russia.
The new Russian owners have now put together a list of some of the new names that could replace the iconic brand – and they make for interesting reading.
RBC, a Russian news site, explained possible name changes for “The Same One”, “Fun and Tasty”, “Open Checkout” and “The Only Way”.
A McDonald’s spokesperson said: “We are working on creating a new brand and have already applied for the registration of several names. In the future, one of all registered names will be selected.’
Despite the suggestions, a poll on the Russian social network Telegram, conducted by the Ministry of Industry and Trade, showed that “McDuck” – a slang term for the fast food chain in Russia – was one of the most popular options.
But the American chain already has a trademark of McDuck in the US, which means that the catchy name is unfortunately not available.
Names such as McCafe, McFlurry and Big Mac are also trademarks of McDonald’s and are not available for use by Russia.
McDonald’s opened in 1990 in the Soviet Union and was seen as a symbolically important development during the closing months of the Cold War with huge queues around the block for the opening.