It’s official, folks: Nike has stores in the city’s five boroughs, an accolade the company earned this week after opening its first-ever store in the North Bronx.
The new location at 340 Baychester Avenue is part of Nike’s United concept stores and will sell more than sportswear and act as a community of sorts. According to an official press release, Nike Unite stores want to promote the importance of exercise while “celebrating local sports heroes and giving more kids the opportunity to exercise so they can live happier, healthier lives.” Think of the locations as lifestyle hubs that engage local residents through social media and in-person events.
This weekend features festive festivities with family-friendly programming such as a pop-a-shot setup, plus photo ops, music from local DJs Hektek and Jazzy Joyce, and top-notch food by a Bodega Sandwich food truck that will be stationed on scaffolding.
Nike Unite North Bronx has also partnered with a number of Bronx-based community organizations to give away 650 back-to-school kits for kids. Listed partners include WHEDco, New Settlement, Global Kids, America on Tech and Earl Monroe New Renaissance Basketball School. We told you it was about more than great sneakers and gym clothes!
Of course, visitors can still shop Nike’s must-have items, including fleece hoodies for both men and women, iconic footwear like the Air Force 1 ’07 High and Air Force 1 ’07 SE for adults, as well as Force 1 LV8 for kids. This weekend only, shoppers will also receive a custom Nike Unite North Bronx mini basketball hoop or fanny pack as a gift with purchase, while supplies last!
What could be better than the opportunity to shop while giving back to the community?