Tupperware moves from living room to Target stores

Introverts in need of Tupperware rejoice: You no longer have to attend a potentially awkward social gathering to get some of the iconic plastic food storage containers.

Tupperware Brands CEO Miguel Fernandez said in a post on LinkedIn on Monday.

“Customers who already love Tupperware parties — in person or online — can now also pick out their favorite essential food storage options at a nearby store,” Fernandez wrote, touting the company “officially entering retail in the US with the availability of Tupperware products in Target.”

The screenplay is sort of a repeat of 20 years ago, before Fernandez joined the direct marketing company. Orlando, Florida-based Tupperware and Target announced in October 2002 that the plastic containers would be sold in all Target stores.

The Tupperware Heritage Collection Now Available at Target in the US

Tupperware brands

While that plan has seemingly spiraled out of control, Tupperware’s latest shopping trip is being embraced by investors, with the company’s shares up 9.3%, or 60 cents, down to $7.05 in trading Tuesday afternoon. Target was up 3%, or $4.48, to trade at $156.26 per share.

A spokesperson for Minneapolis, Minnesota-based Target confirmed in an email Wednesday that the retailer is now selling an exclusive Tupperware line, featuring 15 items in four different colors and ranging in price from $7.99 to $79.99.

Tupperware enjoyed a resurgence in sales and popularity in 2020 as coronaviruscautious Americans went out to dinner and rediscovered home cooking.

Leave a Comment