Visit Central Florida appoints representative in Canada based in Toronto

Polk County (Florida) Department of Tourism and Sports Marketing, known as Visit Central Floridahas announced a new strategy to be closer to the Canadian travel trade and media with a new representative based in Toronto, AT Juanita Ariza from TM America.

“Canada does Floridalargest international source market. Being closer to the travel industry is important, especially in the post-pandemic era, when travelers are looking for experiences that are closer to nature,” said Kris Keprios, senior sales manager for the Polk County Division of Tourism and Sports Marketing.” “As our inventory of attractions and accommodations grows, with more resorts, hotels, vacation homes and RV Resorts, it is essential to have a presence in the Canadian market.”

The fourth largest province in Floridalocated between Orlando and Tampahouses unique attractions such as Legoland Florida Resort, Peppa Pig Theme Park, Safari Wilderness, Westgate River Ranch Resort & Rodeo, Bok Tower Gardens, Bonnet Springs Park (with the new Florida Children’s Museum), the world’s largest one-site collection of Frank Lloyd Wright ArchitectureWinter Haven Lakes Chain, Florida Air Museum, Sun N Fun Aerospace Expo and much more.

Winter Haven, Lakeland, Davenport, Lake Wales and Bartow are the most well-known towns in Polk County and home to limitless experiences for all types of travelers.

Sports are also popular in Polk County. From water sports in the region’s 55 lakes to spring-grade baseball practice, more than 40 public golf courses with over 630 holes, and football, soccer, and baseball fields that host tournaments throughout the year. International events are also part of our annual agenda.

For example, in October 2022, Winter Haven hosted the IWWF World Water Ski Show; teams and individuals from all over the world traveled to the water skiing capital of the world to compete in this three day competition.

Meetings, conventions and events are also unique in Polk County, with 100,000 square feet of meeting space, 7,200 hotel rooms, over 7,000 professionally managed vacation homes, two international airports within easy reach, close to all major Central
Florida attractions and unique venues to host from executive events to conventions.

Juanita Ariza is TM America’s associate vice president of business development with more than twelve years of experience in customer service and tourism marketing, developing brands and businesses for destinations, attractions and resorts in Brazil, Colombia and Mexico, and started coordinating specific projects since 2019 inCanada.

“I am very excited about this new challenge. I want to continue to promote this unique destination, full of activities, nature and fantastic options, to Canadians who want to travel all year round,” said Ariza.

For more info visit,

Don’t miss a single travelogue: subscribe to PAX Today! click here to follow PAX on Facebook.

Leave a Comment