Kvadrat’s new New York flagship showrooms feature colorful design codes
Industrial designer Jonathan Olivares and architect Vincent Van Duysen have collaborated with Danish textile brand Kvadrat on the massive new space, which will also feature Moroso furniture.
Danish textile designer Kvadrat has opened the doors of its new flagship showrooms in New York during New York Design Week 2022, with California-based industrial designer Jonathan Olivares at the helm of the main area in the 8,000 sq ft space located at 475 Park. Avenue and 58th Street. Combining two connected showrooms, each with their own entrance, the new flagship takes inspiration from the company’s ethos and emphasizes creative collaborations across disciplines. An adjacent library-inspired space was designed by Vincent Van Duysen.
Olivares appeals to Kvadrat’s authority on color for the space, with sky blue hues, a bold catwalk foil in recyclable solid aluminum sheet and a ship-inspired interior. The catwalk is not only an aesthetically pleasing showcase for the company’s furniture fabrics, curtains and rugs, but also invites visitors to view art projects and exhibitions in the gallery space.
“The opening of our showroom in New York marks our third space in the US and it is a very proud moment to see Kvadrat on Park Avenue,” said Kvadrat CEO Anders Byriel. “Jonathan has really embodied the Kvadrat spirit in the showroom; it is a space for our clients to meet, have conversations, work on projects; we will organize workshops and exhibitions – it is a dynamic space.’
It is an ethos encapsulated by Olivares in a design that places the textile sample room, corridors, stairways, meeting rooms, offices and toilets on a 1.8 x 2 meter grid in tribute to the name Kvadrat, the Danish word for square. Furniture developed by Olivares fills the symmetrical space, including the flexible ‘Square’ chair made with Moroso and architecturally inspired metal and wood tables. The seats will showcase the available colorways for each upholstery and will be covered in Twill Weave and Broken Twill Weave before opening.
‘Kvadrat’s name is derived from the squares on gridded point paper, which were used to record textile patterns before computers,’ says Olivares. “This history was important to me in designing the company’s first New York showroom.” I